Who we are

At the heart of everything we do is one mission: help anglers catch more walleye and enjoy the lifestyle that comes with chasing the bite.

What started as a simple passion for fishing has grown into a full ecosystem built for anglers who want to learn, improve, and live the walleye life every day. Through our YouTube channel, we share real on-the-water breakdowns, gear tips, seasonal tactics, and the raw moments that make walleye fishing unforgettable.

We expanded that passion with the Walleye Now App, a powerful tool designed to help anglers make smarter decisions on the water using real data, seasonal patterns, and simplified visuals that take the guesswork out of the bite. Whether you're a weekend warrior or a seasoned pro, the app gives you a clear advantage before you ever leave the launch.

Our lifestyle clothing line was built for the hardcore walleye crowd—clean designs, modern fits, and gear that represents the culture we all love. It's more than apparel; it’s a statement that fishing isn’t just a hobby—it’s who we are.

To take things even further, we host educational seminars across the region, giving anglers the chance to learn face-to-face, ask questions, and walk away with practical techniques they can use immediately on the water. These sessions blend real-world experience with the patterns and principles that consistently produce big results.

Together, these platforms create one connected mission:
To educate, inspire, and elevate the walleye community—one angler at a time.

Whether you're here for the content, the gear, the app, or the learning experience, you’re part of a growing community built on passion, knowledge, and the thrill of the catch.

Welcome to the next level of walleye fishing.
Welcome to the family.